Penn Leisure Debuts New Buyer Loyalty Program Penn Play

Penn Leisure introduced an overhaul to the corporate’s rewards program that higher serves its clients. The gaming firm is launching Penn Play, a brand new loyalty system that’s changing the mychoice program.

It gives new options, designed to higher observe credit underneath the Penn umbrella.

Penn Leisure’s new loyalty program

Changing mychoice, Penn Leisure launched Penn Play, in accordance with a press launch.

The corporate is introducing Penn Money, which is the brand new loyalty forex for this system. Prospects can earn, observe and redeem Penn Money by means of gaming, eating, buying or staying at Penn locations throughout the nation. Prospects may also earn Penn Money through the use of the Barstool Sportsbook and Hollywood PA On line casino.

“PENN’s enterprise has remodeled over the previous couple of years as we’ve expanded our retail, on-line gaming and leisure experiences,” President and CEO Jay Snowden mentioned. “With the rebranding of our loyalty program to PENN Play, we’re taking steps to higher align all of our manufacturers underneath the PENN umbrella and create a extra seamless omni-channel expertise for our clients, which we imagine may have a significant affect on each our retail and on-line gaming efficiency.”

Highlights of Penn Play system

Penn Leisure is kicking off the brand new program promotional marketing campaign that may award $1.5 million in Penn Money and prizes to members. To win, members should obtain the Penn Play app and go to Penn’s promotional web page.

Along with the brand new marketing campaign, Penn is rolling out new options for this system. From the press launch:

• Significant rewards are extra accessible to everybody. Prospects can start incomes simply by signing up, together with on the new Play tier stage. Extra advantages and rewards are unlocked at every of the 5 tier ranges – Play, Benefit, Most well-liked, Elite and House owners Membership.
• Entry to a brand new market that includes standard retailers the place members can redeem items and in addition earn tier factors and Penn Money on on a regular basis gadgets.
• Entry to new, thrilling perks and leisure experiences with Penn accomplice manufacturers, together with Reside Nation and Alternative Resorts.
• A brand new rewards web site and cell app, which permit members to take part in unique promotions and observe progress in the direction of incomes thrilling rewards that may be redeemed wherever they play.
• Moreover, Penn Play is supported by the corporate’s business main cardless, cashless and contactless 3 C’s know-how to higher meet the preferences of shoppers.
• Penn Leisure Mastercard bank card sign-up incentives.

Penn’s rebrand additionally options program enhancements for active-duty navy, veterans and first responders. Penn’s Heroes are eligible for tier upgrades, reductions throughout lodges, eating and buying at Penn places. This system has greater than 182,000 heroes enrolled in this system since launching in Could 2021.

Penn Leisure’s presence in PA

Penn Leisure has a big footprint in PA, particularly on the retail aspect. The corporate has 4 land-based Pennsylvania casinos situated within the Keystone State, all of that are Hollywood properties:

• The Meadows
• Penn Nationwide
• York
• Morgantown

Each properties in York and Morgantown are thought of PA mini-casinos and opened in 2021.

Penn additionally operates Barstool Sportsbook and on-line on line casino in PA, together with Hollywood On line casino.

Hollywood On line casino at The Meadows and Hollywood On line casino at Penn Nationwide completed fifth and sixth, respectively, in slot income in 2022:

• Parx On line casino: $393.8 million
• Wind Creek Bethlehem: $272.1 million
• Rivers On line casino Pittsburgh: $266.9 million
• Mohegan Pennsylvania: $185 million
• Hollywood On line casino at The Meadows: $162.8 million
• Hollywood On line casino at Penn Nationwide: $155.1 million

The Meadows and Penn Nationwide completed tenth and eleventh out of 17 properties, respectively, in desk video games income.

Barstool Sportsbook earned the third-most sports activities betting income in 2022, recording $21.6 million. FanDuel PA Sportsbook led the state with $210 million in income adopted by DraftKings Sportsbooks’ $76.2 million.

Via its licenses with BetMGM On line casino PA, DraftKings On line casino and Hollywood, Penn recorded probably the most on-line on line casino income with $561.2 million final 12 months.